About Rich Financial

Creating Better Tomorrows Everyday

We understand the importance of the role we have in the lives of our clients. As fiduciaries, we always act in our clients best interests. As friends, colleagues and members of community, we always try to do what’s best and help those in need. The core values that guide and drive us both personally and professionally are right in our name… R.I.C.H.

Our Core Values


We treat our clients the way we would want to be treated if the tables were turned — with courtesy, gratitude, and dignity.


We hold ourselves to the highest of standards and put honesty and sincerity at the core of all that we do.


We value the community were a part of and aim to serve and support all those that are a part of it.


We know we can’t be right all the time, but we put in the preparation and invest with discipline so we can be ready for anything.

Our Team

Davis Rich

Managing Principal

Davis was born and raised in Chico. Growing up with a father in the industry, Davis was always curious about finance. An elementary school project ignited his passion for the markets when he chose to invest in McDonald’s in the middle of the mad cow crisis.

Davis attended the University of Arizona where he quickly became president of the largest political club on campus. He went on to receive a degree in economics with the intention of following in his father’s footsteps. While in Arizona, Davis’ passion for golf led to him a career as a golf professional at Skyline Country Club. This provided the perfect landscape to learn how to manage a business and form long-lasting client relationships.

In 2020, Davis decided to return to Chico and join his father’s practice. With the opportunity to build their business together, they decided to open their own independent firm, Rich Financial.

Since returning to Chico, Davis has been an active member of the community; serving on the board of the Chico Concours d’Elegance and the Stansbury Home Preservation Association.

In his spare time, Davis enjoys playing golf and spending time outdoors with his wife, Rebecca, and Australian Shepherd, Hank.

Kelly Derrington

Operations Manager

Kelly has been in the business since January 2004 as William Rich’s Executive Assistant. Her responsibilities include coordinating all aspects of Mr. Rich’s practice. She previously held her Series 6 and 63 securities registrations and is a Notary Public.

Kelly retired from the Air Force with over 20 years of honorable service including a deployment to Kuwait in support of Operation Enduring Freedom. She graduated from the University of Phoenix earning a Bachelor of Science in Management degree with honors. She is a valuable member of the team and is always happy to help.

In her spare time, she enjoys writing music, working in her garden, and trying new baking recipes. She also enjoys taking her two whippets out to the dog park to run and is always pleasantly surprised by public reaction to their beauty and speed.

Shawna Smock

Shawna Smock

Operations Specialist

Shawna was born and raised in Orland. She graduated in 2002 and went directly into the job market. For the past 20 years, she has worked for a Fortune 500 company where she held many positions, the most recent being client relations.

She met her husband, Wes, in high school and they married in 2009. In 2012 they bought their first home and with the help of their families, they began renovations on their 1920s home.

When she isn’t planning her next renovation project; she enjoys cooking, writing, reading, playing with her three dogs, and helping her husband work on cars.

She is excited to be a part of the Rich Financial team and looks forward to helping our clients.

Rebecca Rich

Rebecca Rich

Financial Planner

Rebecca was born and raised in Phoenix, Arizona and went on to attend college at the University of Arizona. Quickly realizing she had an affinity for finance, she began working in the industry at a financial planning software company part-time while still in school and had a full-time position upon her graduation in 2015.

This job would take her to Chicago, IL in 2016 where she would hold a variety of positions from Financial Planning Consultant to Exchange Specialist, to Platform Solutions Director over the next 5-6 years. Her primary focus in each role was providing advice and recommendations to advisors, empowering them to better serve their clients. Upon moving back to Chico, CA in 2020 she was servicing over 3,000 advisors in the Western United States.

Rebecca married her husband, Davis, in October 2022, and when he opened his own practice alongside his father, she decided to redirect her professional focus. She obtained her Series 65 license in 2023 and after over 8 years in the industry helping advisors, she is eager to offer the insights she’s gained to clients.

Daren Blonski

Daren Blonski

Prinicpal, Fermata Advisors

Daren Blonski, CFP®, AIF®, CEPA®, CDAA is the Co-founder and Managing Partner of Sonoma Wealth Advisors. He is a learner, educator, entrepreneur, and life coach. With a Master of Arts in Psychology from Sonoma State University, he is deeply connected to helping clients take their lives to the next level. His clients see him as an educator and coach, operating in the realm of financial planning.

Working with clients across the life-stage spectrum, he focuses particularly on assisting entrepreneurs looking to soak up life and maximize their fulfillment. He is an advocate of Dave Ramsey’s approach to organizing and prioritizing one’s finances.

A life-long learner. Daren is a CERTIFIED FINANCIAL PLANNER™, an Accredited Investment Fiduciary™, a Certified Retirement Planner Specialist™, a Certified Retirement Planning Counselor™, an Accredited Asset Management Specialist™, a Smartvestor Pro™ with Dave Ramsey, a Certified Digital Asset Advisor™, and has received his certificate in Blockchain and Digital AssetsSM from the Digital Assets Council of Financial Professionals. He is deeply committed to the pursuit of lifelong learning.

Multi-dimensional in his interests, he facilitates leadership training with non-profits, particularly those in Sonoma Valley. He has worked extensively internationally with the curriculum based on The Leadership Challenge framework. As an avid reader, he is always exploring new ideas and themes to incorporate into his life.

As a lifelong resident of Sonoma County, if there is a race to be run, a weight to be lifted, a mountain to be climbed, Daren is all in. He loves the outdoors. He spends his spare time pursuing his physical and mental agility through various outdoor and physical health-related activities. With all this said, Daren’s greatest joys are his three children: Brooklyn, Bryton, and Brady.

Chris Sipes

Chris Sipes

Chief Compliance Officer

Chris brings over 13 years of experience in the financial industry to Sonoma Wealth Advisors. As a co-founder of Sonoma Wealth Advisors he operates as the Chief Compliance and Investment Officer. Chris is passionate about investing and is always exploring proven strategies and techniques to assist clients in reaching their financial goals

Chris previously worked for a large national bank serving business owners and high net worth individuals. During that time, he developed a reputation as a trusted partner for his many long-term clients. He began his career in 2006 with a large, family-owned commercial insurance agency, working with business owners to identify their risks and secure customized coverage from a wide range of insurance companies.

Chris relocated from Ohio to California in 2008 to seek sun and adventure in the West. As an avid reader, Chris enjoys the stories and the personalities behind the numbers. He understands that the best plan won’t work if it’s not a plan that will work for you, and that the decisions you’re facing can be approached in a thoughtful, strategic way. Chris believes the best advice is the advice you’ll implement and see through life’s inevitable ups and downs.

Chris and his wife, Sandra, have two daughters and a son and live in Sonoma. He’s a graduate of The Ohio State University and holds a Bachelor of Science in Business Administration-Finance. In his free time, he enjoys mountain biking, skiing, and hiking with his family.